Brainstorming Session Template
This template captures ideas without slowing the session down, then groups them into themes, shortlists the strongest options and records what happens next. Use it for product, marketing and problem-solving brainstorms where good ideas are easily lost because nobody wrote down who suggested what, and why it mattered.
Template preview
Brainstorming Session Template
WHAT IT CAPTURES
- Problem or challenge statement
- Ideas captured in full
- Ideas grouped by theme
- Shortlist and selection criteria
- Ideas parked for later
- Next steps and owners
What this template generates
- Problem or challenge statement
- Ideas captured in full
- Ideas grouped by theme
- Shortlist and selection criteria
- Ideas parked for later
- Next steps and owners
How to use this template, step by step
- 1
Write the challenge at the top
State the exact problem you are brainstorming before recording starts, so ideas can be judged against it later.
- 2
Record freely without interrupting
Let people talk and build on each other. The template captures the flow, so nobody needs to stop the energy to take notes.
- 3
Review the grouped themes
After the session, check how ideas were grouped. Move anything that sits in the wrong theme before you shortlist.
- 4
Shortlist with clear criteria
Pick the strongest ideas using criteria you state out loud, such as impact, cost and speed, and record why the winners won.
- 5
Assign a next step to every shortlisted idea
An idea without an owner and a next test or task usually dies within a week, however good it sounded in the room.
Frequently asked questions
Yes, during the session. Judging comes later. Weak ideas often trigger stronger ones, and the parked list is useful when the first approach fails.
End with a shortlist and a named owner for each item. Build that into the session time instead of hoping it happens afterwards.
Yes. It is especially useful remotely, where chat messages, whiteboard scribbles and spoken ideas otherwise end up in three different places.
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